Jung v. Matt ‘Hidden web recruiting’
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Our aim was to persuade creatives from all over the world to apply for a job at Jung von Matt.
On popular sites like ‘Lürzer‘s Archive’, ‘Ads of the world’ and ‘Coloribus’, art directors
and copy writers find inspiration or moods to illustrate their ideas. In many cases also
using Jung von Matt works. And this is where our idea cuts in: we placed messages behind
our showcased work. Whenever a visitor drags a picture of one of our ads to the desktop,
he or she sees our message: Playing copycat again? Get original at Jung von Matt.
Each day thousands of pictures and print ads are downloaded from the Internet by
creatives. Lots of them were reached by our promotion. Until February 2009, more than
200 advertising professionals contacted us. Many blogs posted our idea and reinforced
its impact by drawing further attention to our message.
Client: Jung von Matt AG, Germany
Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian, Michael Zoelch
Art Directors: Andreas Jeutter, Kai Heuser
Copywriter: Volker Stolz
Programmer: Oliver Hook
Published: 2008
Cannes Lions: Bronze
London International Awards: Silver
New York Festivals: Finalist