Srishti Guptaroy's profile

GIRLBOSS-AW16-Ajio Capsule.

'Girl Squad' is the first collection I designed for Ajio.com using my signature fashion illustration style.It is a knit based capsule using viscose jersey,cotton lyrca and French Terry.It was a lot of fun combining my quirky illustrations with the latest silhouette trends of the season to create unique athleisure looks.
'Girl Squad' is my ode to all the unapologetic women out there who break every stereotype with inherent style and sass.
The full collection link is https://www.ajio.com/cp/western-casual-girl-squad
The collection Banner
The initial Moodboard for the Collection(These are reference images from other designers and illustrators)
These are the collection linesheets while they were being developed.
These are some of the original artworks from the collection which were hand drawn and later digitally enhanced.
Coachella State of mind:The statement printed viscose tunic with side slits
'Killing it'-The French Terry sweatshirt dress with printed pocket and tape detail
GIRLS-All over printed off shoulder crop top
'Everyday we are hustling'-Boxy crop tee with printed pocket
'Girls just want to have fun'-Cold shoulder viscose top with all over doodle print
'Squad Goals'-Hem printed muscle tee in cotton lycra.
'Navigating through life with sass'-Asymmetric top with unique sleeve placement print.
'Hustlers and Bustlers'-Crop hoodie with high density placement print.
Drop crotch French Terry pants 
Zipper sweatshirt with keyhole and unique embroidery on sleeve.
Be yonce-Back printed duster for all the single ladies.
'Breaking every stereotype one short skirt at a time'-Placement printed panelled short skirt in cotton lycra.
Side panel printed leggings.
GIRLBOSS-AW16-Ajio Capsule.
Published:

GIRLBOSS-AW16-Ajio Capsule.

My first collection for Ajio.com(Reliance's recently launched e-commerce portal) using my signature illustration style.It is a knit based capsule Read More

Published: