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    Micro site to support Cub Foods i love my cub sweepstakes.
To mark the 40th anniversary of Cub Foods, Critical Mass facilitated the launch of a micro site, ilovemycub.com, as an extension of the “I Love My Cub” campaign. Prior to launch, “I Love My Cub” window clings were distributed within the community; people spotted displaying the window clings on their cars would receive a prize. A microsite, ilovemycub.com, was developed to supplement SUPERVALU’s offline efforts. The site created an interactive environment encouraging users to post stories and sightings "similar to a Where’s Waldo scenario" and upload photos, submit short essays, and nominate their favorite Cub Foods employees for recognition. Registered participants were then entered to win a variety of prizes, including one of two 2008 Mini Coopers, a year’s worth of free groceries, and more.  The online campaign was launched on August 3, 2008 and ran through September 27, 2008, garnering over 1600 entries.

Client: SuperValu
Employer: Critical Mass
Role: Senior Designer
Mention on AdWeek:
"Critical Mass, an agency that cut its teeth on large sites, turned to a low-fi approach for Supervalu's CUB Foods, a Midwest chain of supermarkets. The "I Love My CUB" sweepstakes site is built on Drupal, an open-source content-management system that easily brings in feeds from social services. That means the site, which invites users to share photos and stories, was built in less than a month at a price tag under $50,000." http://bit.ly/1AWXWKb