Product: Nothing Else Muesli Bars

SMP: When you buy our food, what you see is what you get.  Nothing else.

 

Insight: Things can get shy (or awkward) when there is nothing else to see. 

Idea: Using simple illustration to make as if the muesli bars are shy because their ingredient list is in front and there is nothing else except that. They are basically almost naked because there is nothing else.