It was all started when Rejoice has a new formula that makes women dry their hair faster. So it really fits for active women, especially hijabis.
Citra Kirana then plays her role as the BA, for her exposure in wearing hijab on her Tukang Bubur Naik Haji soap-opera. Knowing that she is active all day wearing hijab in her shoots, we made her daily story our TVC.
Agency: BBDO Proximity Indonesia
Creative Director: Sandru Emil
Art Director: Tegar Yudhanataru
Copywriter: Kania Giana
Agency Producer: Syaiful Hadi
Production House: Tres Films
Director: Susan Stitt
