The Better World Design project is solely focused on making our everyday eyesight cleaner, fresher and more appealing. As designers at GCNY, we work hard every day to enhance the visual beauty of the world. Our aim is to be pixel perfect. Big brands should help us and refine their identities to fit the biggest target audience in the world. Everyone.

Now, we know that CEO's and CFO's hate change, and would rather not risk their bottom line with a total design overhaul, we therefor publish the examples below, to prove that with minimal change, you can make a great impact.

This a serious growing concern. It's like global warming, just for humans :)

Dear Days Inn: The world is cleaning up. Join in. Let's stop adding rays, and minimize gradient contrast. Why flatten type if the can stand proud and tall. We know you want to shine in the hospitality category, show us you mean it. Shine on.

Dear Today Show: We all love your show. There's daylight, there's gracious hosts and so much news to watch. Now, why not please our eyes with a simplistic, soft and attractive identity. You're almost perfect. Bring us some real news!

Dear Geico: You know we love your creativity. Your ads are brilliant. But your logo... Hmmm. a bit outdated. Save us some 15 minutes, and let us enjoy your gazillion commercials on you tube with a happy ending. Really.

Dear Ikea: We get it. You're cool and like to give us authority on our product assembly at our homes or a the office. Well, we work hard to make your products look great, how about payback. Simplify your logo, and make us all feel sleeker.

Look out for more redesigns right here. Real soon.