As construction of the 80-story tower at the World Trade Center complex in New York was in full swing, a unique brand identity was needed. Core Twelve developed an original mark and identity system for the building that aligned with its design, and tenancy, while maintaining consistency with the site as a whole. With one of the largest media agency groups in the world as the anchor tenant, the building now has a creative brand presence to go along with its distinguished design. A digital flip book was created as a tool to learn more about the property as well as a page on the official World Trade Center website. Core Twelve produces marketing materials ongoing, such as email campaigns, event materials and promotion, broker premiums, social media coverage and more.