Core Twelve was enlisted to brand and market the historical landmark structure at 125 S. Clark St. in Chicago. While the building had seen a variety of tenants and uses since rising in 1907, it was undergoing a massive renovation and would now be stepping into a whole new role in the 21st century. In order to portray the new life that was being infused into this iconic building, a new title - and brand - was absolutely necessary. An appropriate logo was developed for the iconic building - newly named “The National” - along with the tagline “HistoRemix”, denoting its historical roots mixed with a new, modern design. Core Twelve then produced a fully-integrated campaign around the revitalized building and brand, including a website, video series, brochure & sell sheets, direct mail and email communications, renderings and more.