Home Screen
First screen the user see’s when opening the app. At the top the user can quickly access the store locator with GPS tracking. The barcode scanner, also located in the static header, helps the user find other sizes/colors of items they find instore, read reviews, as well as save their recent purchases in their style journal. The user can then scroll vertically to view the most recent blog posts, and double tap to expand to read more.
Social DashThe user then scrolls horizontally via the black nav bar at the top to view the different pages of the app. The social dashboard is an aggregate of all Forever 21’s social platforms.
Video
The user can also view the latest videos from Forever 21 via the video page.
Shop By Outfit
Taking advantage of Forever 21’s rich lookbook images, the user can view an outfit then shop it via the mobile store.
New Arrivals
Highlighting Forever 21’s constantly updated new arrivals category, the New Arrivals page feeds straight from the e-commerce site for users to browse through the latest items.
Secondary Nav
As if all the content on the horizontal slider wasn’t enough the user can flick up the tab of the Secondary Nav to reveal more applications within the app. These include...
--- A Style Journal where the user can save items they would like to purchase in the future, as well as scan items they’ve already purchased and save it to their “digital closet”
--- Using the Shake & Make style shaker, the user can interact with the app by shaking their phone to create new outfits from stylist selected collections.
--- Access the mobile site
--- A digital coupon they can redeem at any Forever 21 store
--- Access the app settings page
Shake & Make
Forever 21 makes chosing an outfit easy with the Shake & Make style shaker. The user simply selects which trend they want to rock, where they will be wearing it and shake their phone. They can then lock items that they like while searching for other pieces in the look. Once the user has found a look they love they can add accessories to complete the outfit, add it to their shopping bag, or save it to their Style Journal.
They can also tap the share button to share their new outfit on their social media platforms.
The settings menu allows the user to select their size/favorites (i.e. if they select dresses as one of their favorite pieces the app will present dresses more often).
They can also tap the share button to share their new outfit on their social media platforms.
The settings menu allows the user to select their size/favorites (i.e. if they select dresses as one of their favorite pieces the app will present dresses more often).
Style Journal
The Style Journal allows the user to save items they find while using the app for later purchase. They can then select the color and size they would like to purchase and add it to their bag.
My Closet
Once the user has made a purchase they can load it to their digital closet using their online order code, or by scanning the barcode on their receipt.
