adidas GLITCH are available exclusively through the adidas GLITCH app by invite only.
HOW DO YOU MAKE YOUR LATEST PAIR OF FOOTBALL BOOTS EVEN MORE DESIRABLE TO FOOTBALLERS?
Make them available by invite only.
GLITCH challenges everything you know about football boots with its two-piece interchangeable construction. Building on the most successful adidas football technologies, including laceless uppers it transforms them into a new football experience. Everything about GLITCH is different. Including how you buy them. They’re only available through the GLITCH app. By invite only. Want in? Follow #GLITCH16.
GLITCH challenges everything you know about football boots with its two-piece interchangeable construction. Building on the most successful adidas football technologies, including laceless uppers it transforms them into a new football experience. Everything about GLITCH is different. Including how you buy them. They’re only available through the GLITCH app. By invite only. Want in? Follow #GLITCH16.
#GLITCH16
GLITCH comes with a personal fitting and a two-week trial session.
75 of the first 100 consumers who got the invite code purchased a pair of GLITCH. That's a 75% conversion rate.
Recognition:
Cannes Lions - Digital Craft: User Experience Design (Bronze)
Cannes Lions - Media: Use of Co-Creation & User Generated Content (Silver)
Cannes Lions - Media: Excellence in Media Insights & Strategy (Bronze)
Cannes Lions - Direct: Durable Goods (Bronze)
Cannes Lions - Promo and Activation: Durable Goods (Shortlist)
Cannes Lions - PR: Social Community Building/Management (Bronze)
Creative Circle Awards - Best Digital-led Campaign (Silver)
Creative Circle Awards - Best Mobile Campaign (Bronze)
Clio Sports Awards for Product Innovation (Gold)
Clio Sports Award for Apps (Silver)
Campaign Creative Tech Awards - Best Customer Experience (Gold)
Campaign Creative Tech Awards - Best Audience Engagement (Silver)
Masters of Marketing Awards - Retail & Ecommerce (Gold)
Masters of Marketing Awards - Mobile & Apps Marketing (Gold)
Cannes Lions - Digital Craft: User Experience Design (Bronze)
Cannes Lions - Media: Use of Co-Creation & User Generated Content (Silver)
Cannes Lions - Media: Excellence in Media Insights & Strategy (Bronze)
Cannes Lions - Direct: Durable Goods (Bronze)
Cannes Lions - Promo and Activation: Durable Goods (Shortlist)
Cannes Lions - PR: Social Community Building/Management (Bronze)
Creative Circle Awards - Best Digital-led Campaign (Silver)
Creative Circle Awards - Best Mobile Campaign (Bronze)
Clio Sports Awards for Product Innovation (Gold)
Clio Sports Award for Apps (Silver)
Campaign Creative Tech Awards - Best Customer Experience (Gold)
Campaign Creative Tech Awards - Best Audience Engagement (Silver)
Masters of Marketing Awards - Retail & Ecommerce (Gold)
Masters of Marketing Awards - Mobile & Apps Marketing (Gold)
Thanks for your time!
The copyright belongs to POSSIBLE
