Project Brief
Descolar is a Social Solidarity Cooperative that has the goal to support disadvantaged children with dyslexia.
For this project the challenge was to create the identity for this concept.
Target
Children with dyslexia and their family.
Keywords
Dyslexia, fly, take off, learn, school.
Concept
“Descolar” means take off and is associated with the take off of a plane. For the identity we symbolically used the take off to a new way of learning, combining the iconic element of education, the pencil, with a plane.
We also developed the signature “Learn on board” which invites children to improve their learning and scholar performance on board of Descolar. The key element for the fundraising call to action was the “Fly with no limits” T-shirt, that symbolically intends to give wings to the little ones.
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