Senator Club produces a classic furniture for more than 10 years. Before rebranding the logo looks like this:
The basis of the restyling is the blend of classic and modern trends.
M O O D B O A R D
The main element of the logo is the chapiter of the Ionic order, an elegant architectural element, which is the undisputed symbol of the classic style and traditions.
Minimalism and verified lines creates the "out of time" logo, that will always be relevant.
I used the noble brand colors, because the brand produces a luxury furniture.
And around the logo is enough free space.
Also I added some natural textures for more tactility.
Textures of the wood and other natural materials are used in the packaging design and web & SMM design. They help diversify a strict and classic character of the brand.
And finally here are some examples of the corporate identity.
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