During my internship at Sid Lee, I had the opportunity to work on the 2017 Cassies Awards - inviting both clients and agencies to submit their work.
The "Winning Is A Good Thing" ads has been featured in both Strategy Magazine and Marketing Magazine.
Nevertheless, the concept I enjoyed the most was our 2nd platform of "Shi*t Happens, Who Cares" [link] - where we encouraged people to make their own goofy ads.
Sid Lee, 2016: Paisley McCrory (AD), Ian R. Maracle (CW 2), Elaine Poon (GD), Sonia Tharani (AD 2).
Magazine Placement
Print Ads
Web Banner - Medium Rectangle
Web Banner - Half Page Ad
Website Design
