Al Moez Street, Leporello Map

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Abu Tamim Ma’ad al-Mu’izz Li-Dinallah (932 – 975), as known as Al Moez, was the fourth Fatimid Caliph and 14th Ismail imam who reigned from 953 to 975. It was during his caliphate that the center of power of the Fatimid dynasty was moved from Northern Africa to the newly conquered Egypt. Caliph al-Moez li-Din Allah, after conquering Egypt, assigned his general and vizier Jawhar al-Siqilli the task of building al Azhar where the first prayers were held in there in 972. The Fatimids founded the city of Al-Qahiratu, (Cairo) in 969 as the new capital of the Fatimid caliphate in Egypt. Al Moez Street was a street, which has lost 40% of its monuments in 1992 earthquake, but they are still under construction. They opened 36 monuments out of 150 monuments but most of them are at Al Azhar, Bab Zweila, and AL Ghureyyah. The place there gives you the Egyptian taste of culture and lifestyle. The place is full of craftsmen and hard workers who really represent Egyptians.

Problem

My first experience at Al Moez Street was very hard, I had many difficulties while visiting the place. First, the street is very narrow while there are a lot of motorcycles passing through the street. Second, the street is very crowded, you wont be able to reach the monuments there easily and you will be tired. Third, You can barely notice the monument, when you enter you don’t know which monument is it, even if you knew the monument you wont know the story behind it or its history except the written small brief about the monument which contains just,when it was built and by whom. Fourth, people there are kind and peacefully beautiful but they love to help everyone even if they didn’t ask for help and some people don’t like strangers to middle themselves in their issues but people their don’t know that, so if you don’t know where and what are the monuments there, you must ask strangers for help because there is no guide or a booklet to follow.

Solution

A Leporello which contain a map, historic, and interior design information

Moodboard

Map Trials

Leporello Trials

Final Map

Decided to have a serif font to match the old culture mood

warm Metallic color

Illustration more absract

So the Leporello contains a map, monuments history and interior information, I decided to make the map in the front side to make easy for the user to follow, and in the front side contains some pictures for the monument front side and historic information.