This project is for Slazenger. I created an annual report as a study of layout and type-setting. The company has been active since 1881, making tennis equipment as their first endeavor. Their big break came when they became the official tennis-ball sponsor for Wimbledon. Now, they mainly specialize in selling Croquet, Tennis, and Hockey equipment. I thought it was important to re-route their current design and take it back to their roots. I aimed to achieve a fresh "classic, country club, regal" feel throughout the 24 pg. document. I experimented with binding in leather, and concluded that the pages felt nicer when they were bound in canvas. Thus, I had a logo that I redesigned based off of their original, hot pressed onto canvas.
