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    The Bordeaux Chamber of Commerce needed an App icon for their new shopping app. The App is designed to promote the commerce of Bordeaux using the… Read More
    The Bordeaux Chamber of Commerce needed an App icon for their new shopping app. The App is designed to promote the commerce of Bordeaux using the famous Place de la Bourse emblazoned on a shopping bag design. Read Less
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Each icon size was redrawn pixel perfect to ensure a crisp render wherever the icon is used. Creative Freedom NEVER relies on automated scaling to generate different icon sizes, no matter how convenient, as the results are always slightly blurred.
Initial Concepts included versions of the landmark bridge 'Pont de pierre'  (bottom) which I think worked better as an icon but the client preferred the arguably more recognisable Place De La Bouse. This created some difficulty in maintaining a crisp simple design at all sizes but in the end I think it worked quite well.