We were approached by RAID and Atelier Markgraph to create the initial piece in a series of films for Mercedes-Benz focusing on the production and manufacture of their vehicles. Our director's cut offers a shorter interpretation of the piece - including much of the abstract imagery that didn't make it into the final edit.
The film has five manufacturing concepts that were outlined by Raid and Atelier - safety, perfection, quality, precision and awakening. These initial brand values were brought together to drive the abstract visual thread that runs throughout the film. The completed client film will be shown at three major Mercedes-Benz Visitor Centres daily for the next two years.
Design & Direction
RAID / Atelier Markgraph