With over a decade of experience and prior to the new brand creative strategy development, Flow Sports and my team and I completed a deep dive to uncover consumer insights, marketplace trends and whitespace opportunities. I conducted focus groups to explore consumers’ knowledge and passion.

This comprehensive strategy work led to a powerful brand story that inspired to the current Snowboarders and young action sport target audience – “Find your flow ”

Lifestyle design designer team also played an integral role in product design for the dual speed entry binding system and the boots design.

Here  the tasks we covered:

- Brand Audit

- Market analysis

- User and Target audience interviews

- Brand platform management

- Brand experience

- Brand message

- Brand book

- Brand manifesto

- Snowboard graphics guide line

- Photography

- Packaging and retail experience