UN Women: Unequal pay. It's not a joke. It's not okay.
This campaign focuses on the fact that in 90% of professions women are paid less than men. By using typical chauvinistic opening lines of jokes, but not answering it in the way they would expect. Combing these jokes with an image of the tools used in their occupation. These print ads are intended for full-page press in business and sport sections.
UN Women: Unequal pay. It's not a joke. It's not okay.
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UN Women: Unequal pay. It's not a joke. It's not okay.

This campaign is focusing on the fact that in 90% of professions women are paid less than men. By using typical chauvinistic opening lines of jok Read More
14
155
0
Published:

Tools