Introducing Alpha – a new craft offering that boldly straddles two markets and two categories: niche and main // beer and cider. With a lager and golden ale plus a dry cider and an all-new ginger cider; it has all the craft cues of quality and authenticity
while being priced and distributed to be accessible.
The wraparound label stands out with a striking triangular pattern. Colouration is inspired by the exceptionally drinkable intrinsics with a clear differentiation between beers and ciders. Reminiscent of African design while being distinctly modern, the packaging captures the popular sentiment of its times: proud of where it comes from, but firmly focused on where its going. Sophisticated yet edgy. Special yet universal. Something truly new and exciting that captivates the senses from first sight.