Yogurt shop in Beijing by studio RAMOPRIMO
The project is the first company run shop for LePur 乐純, a young Beijing based brand focused on producing high quality fresh yogurt. The client was asking to design something related to the traditional image of a yogurt shop, white and clean, and combine at the same time the company values of health, fresh and natural with a more contemporary, young and innovative image.
Basic design move was to cover all walls and ceiling with striped screens made of white paint pine wood. These semi-transparent decorative elements mainly re-propose the idea of wooden cranes used for traditional fruit stands in street markets, and this feeling is reinforced by creating a striped canopy on the external shop’s facade. A slope ceiling invites customer to focus on the main yogurt display on top of the counter. Wooden strips have been also used to create specifically designed benches and tables. A large yellow sliding door connects the shop to the back office space. The white strip system can be easily customised: we added some plants and graphics by simply using oversized yellow nylon cable ties. Despite the very small space, these elements are combined to create a spatial and sensorial experience. The resulted space, a simple yet sophisticated house of yogurt, is bright and clear to contrast with the colourful variety of the yogurt cups packaging. Designers played with different hues of grey on the floor, where large textured ceramic tiles evoke the idea of a cozy home carpet. The sloped ceiling is dotted by dimmable LED lighting discs, while some pillow covers, sewed by the designers on a soft textured fabric, add to the space a little detail and sense of authenticity.
design team: RAMOPRIMO
architects: Marcella Campa, Stefano Avesani
collaborators: Jia Chen, Sara Scotti
project name: LePur yogurt shop
program: yogurt shop
date: november 2016
area: 30 m²
location: Beijing, China
flooring tiles: GeT-casa, Ceramica Sant’Agostino, Digital Art
Pillow fabric: kvadrat
photo credits: STUDIO RAMOPRIMO