Ward Labs soil testing videos for SCORR Marketing
Marketing Video
I was contracted by SCORR Marketing in Kearney, Nebraska, to produce three videos outlining the soil-testing operations of Ward Labs. I was responsible for all camera work, audio recording and production, and final editing.
I was contracted by SCORR Marketing in Kearney, Nebraska, to produce three videos outlining the soil-testing operations of Ward Labs. I was responsible for all camera work, audio recording and production, and final editing.
The shoot took two days. One was spent touring the laboratory and getting footage of every aspect of the soil testing process, from huge ovens to complicated machines to one of the only organic matter robots in the country. The second day was spent in the field getting footage of the soil sampling process. I also recorded all the narration in the video with Ward Labs CEO Dr. Raymond C. Ward.
The audio editing was all done in Audacity (free programs work just as well as the expensive ones if you know how to use them!). The video followed their script, so I basically dragged my best takes of certain machines and lined it up with my audio. They provided me with the graphics and the music used in the bed.
I shared each render with them over FTP and was given notes on what needed to be tweaked. We went through four cuts before they sat down with people at Ward Labs and got input from them. I then made a final version of each video and gave them copies in MP4 format to use on YouTube and WMVs to play off a laptop at meetings, trade shows and for clients.
Camera Operator/Editor: Holden Armstrong
Graphics, Music and Script: SCORR Marketing.
Camera: Panasonic AG-HMC150.
Software: Sony Vegas Pro, Audacity, and Filezilla FTP client.
Output: MP4 for web use, WMV for presentations.
Camera: Panasonic AG-HMC150.
Software: Sony Vegas Pro, Audacity, and Filezilla FTP client.
Output: MP4 for web use, WMV for presentations.
