I began to create iterations of the strongest ideas digitally. The emblem type logo continued to be the strongest, but settling on only one type of ingredient to go in the center seemed incomplete. "Sandwich Club" is a cafe & deli that prides itself on offering a wide variety of toppings and sandwich customization, so a dynamic logo ended up fitting this mission perfectly. The logo can change (between an avocado, tomato, and pickles), which represents the large variety of fresh ingredients that Sandwich Club serves.