Gloucester Rugby Club - 2016/17 Club Membership & Matchday Campaign
Beard were fortunate enough to develop their ongoing relationship with Gloucester Rugby Club, needing a membership campaign for the 2016/17 season. This would contain information for current members to renew their membership and give new/lapsed fans a nudge to join the club. We felt that the fans should be rewarded for their support and be the focus of the campaign with illustrations that show the passion supporters have.
Come on GLAAAAWSTER.
Following on from the membership packages, Beard was asked to support the club through the approaching season with their matchday campaign. Jumping at the opportunity, we decided to use a slightly different illustration style, yet followed on the feel from the membership packages. We wanted to create a consistency throughout the season and thought the most efficient way of doing this was by having a different player for each game.
