The idea of "Space"
The Private Space is a meeting point for art and design lovers. More than 400 square meters with an exhibition gallery, a shop&coffee, an editorial label and a last generation print.
The Private Space is a meeting point for art and design lovers. More than 400 square meters with an exhibition gallery, a shop&coffee, an editorial label and a last generation print.
It is an open space for literature, photography, music, illustration, fashion and design, and audiovisual.
Lo Siento developed the art direction and all the integral design for The Private Space.
The identity is based upon the idea of "space", creating an abstract form through the letters in the brand's name.
