Key Visual | Agency | 2016
THE BRIEF
To drive awareness of a new Boots No7 product - City Light Tinted Moisturiser - with a creative look and feel that is not only visually impactful and in line with the BVI, but clearly communicates the ‘killer claim line’ and product benefits. I was responsible for delivering the overall key visual to be applied to in-store and online marketing collateral.
To drive awareness of a new Boots No7 product - City Light Tinted Moisturiser - with a creative look and feel that is not only visually impactful and in line with the BVI, but clearly communicates the ‘killer claim line’ and product benefits. I was responsible for delivering the overall key visual to be applied to in-store and online marketing collateral.
CONCEPT DEVELOPMENT
After initial mood board proposals and feedback, I created several design iterations based on the idea of 'city light', using a combination of stock imagery and Photoshop composition. Below shows how the concept evolved through several stages of development.
After initial mood board proposals and feedback, I created several design iterations based on the idea of 'city light', using a combination of stock imagery and Photoshop composition. Below shows how the concept evolved through several stages of development.
THE SOLUTION
As well as the concept development, I was responsible for the digital creation of the final asset. This entailed heavy Photoshop compositing and retouching using stock images which I sourced.
As well as the concept development, I was responsible for the digital creation of the final asset. This entailed heavy Photoshop compositing and retouching using stock images which I sourced.
DETAIL:
