Typographical icons litter the Apple App Store, whether it be default typeface, crafted letterforms, or shapes that resemble glyphs. These scrabble-esque tiles, coupled with ransom-with-a-twist messages, formed the perfect combination for a conceptual AppStore campaign. The messages act as an inviteĀ to the user, rather than a demand, highlighting how accessible and vast the service is.
You Know Where We Live
Two Million In Apps Any Location
