The glow of the golden oil, the perfect ripple in the base, the elegant pour, the black background which makes the bottle stand out. All of the features taken individually don’t amount to much but put them all together and they make a beautiful shot. The bottle with its golden aura on a black background gives it the look of a golden knight standing edge of the dark abyss. The message is strongly conveyed that Pantene is the only oil standing between you and the dark, horror-filled abyss of hair problems. Our revered product stylist has captured the essence of the product and message perfectly in this amazing shot. Achieving that perfection is simply the work of a genius. But we do not get all the credit for this. It was the creative director’s and team’s vision that we brought to life. They explained to us how the pour should look, what is the message being conveyed and backed it with extensive research of reference images.
Take a close look at the light effects captured in the ripples and the pour. Before you dismiss it as photoshop extravaganza, behold our talent; it’s done with lights. Not a simple (exaggeration accepted) photo-editor. One more small effect- the background and the bottle cap are of the same colour but they are effectively separated using soft contour lighting. If you have a discerning eye you will notice that there is a glow around the word “new” on the bottle highlighting it. This was not part of the brief but we understood that this is something that the brand would want to highlight.
Our light system, their positioning, the effects created with them is the USP of Qench. It’s not the magic of one single man but the culmination of teamwork. A team that has worked together for almost 10 years with every member having individual experience of same or more period. A team with such a pedigree ensures that every shot is brilliant and simply fabulous.
Take a close look at the light effects captured in the ripples and the pour. Before you dismiss it as photoshop extravaganza, behold our talent; it’s done with lights. Not a simple (exaggeration accepted) photo-editor. One more small effect- the background and the bottle cap are of the same colour but they are effectively separated using soft contour lighting. If you have a discerning eye you will notice that there is a glow around the word “new” on the bottle highlighting it. This was not part of the brief but we understood that this is something that the brand would want to highlight.
Our light system, their positioning, the effects created with them is the USP of Qench. It’s not the magic of one single man but the culmination of teamwork. A team that has worked together for almost 10 years with every member having individual experience of same or more period. A team with such a pedigree ensures that every shot is brilliant and simply fabulous.
Project - Pantene Oil
Client - P&G India
Brand - Pantene
Advertising Agency - Grey, Mumbai
Agency Creative Team - Purwa Sali
Client servicing - Isha Gaur
Photographer - Avadhut Hembade
Food Stylist - Ivan Fernandes
Production - Qench
Producer - Makarand Hembade
