Terrestrial Records (located on SE Hawthorne Blvd in Portland, OR) branding was completed in 2007. The partners requested something:
The final logo mark sported a tree whose roots were the electronic “grounding” symbol.
The logotype is a customized version of the Univers font, designed by Adrian Frutiger in 1954.
Several variations of the logo mark were created as seasonal delighters and used in promotional material.