RootCases are the creators of sustainable, quality wood cases for iPhone 4, iPad, & MacBook Pro. In a world filled with technology, it has become increasingly difficult to get in touch with nature and take a moment to appreciate simplicity. The redesign of their website embodies all of that. This project included brand development and complete design of RootCases' visual persona. The project began with three distinct directions defined as mood boards; and carried though to a complete and finished website. One that proved to be a profitable switch for RootCases, as they sold out of product the first month it was launched.