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About

About

A members-only diet and exercise blog's logo and customized template was built to reflect the fun, energetic, female bloggers with the goal of ha… Read More
A members-only diet and exercise blog's logo and customized template was built to reflect the fun, energetic, female bloggers with the goal of having a bold, strong presence instead of something too sweet. For the logo, the idea of an underlying frame within a "blog" that is slowly emerging was illustrated in the word mark. For the template, positive/negative space with rounded shapes were used throughout—from the lofty dreams (illustrated with clouds) and bite marks (forming the underside of clouds) to the indentation with every posting, the latter helping to increase site navigability. Read Less
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