I started with the current Scribd landing page, and I made some strategic changes. The search bar was exposed to make it easier to locate. The meaningless stock photo hero shot of a nature scene was replaced with colorblock flat design containing a photorealistic juxtaposition in the composition. 

The blue from the original button was flipped to being the background color, with a complementary bright orange implemented as the CTA. The hamburger menu was removed and its contents exposed on the page. Finally, the copy was altered to lead with the value proposition; vague language was made more actionable; originally, the title and subtitle were the opposite, and I flipped them to make the subtitle clarify the main header. 

I also made strategic font choices, opting for the classy Essones Display for the secondary font and Prestige Elite Std for the main header font; even as the hero imagery represents digital applications of reading, this well-formed typewriter font still gives the slightest hint of vintage nostalgia.