Box of a City (Sunwatch countdown box)
Skal World Congress Candidate City "CountDown Box"
Skal World Congress Candidate City "CountDown Box"
Agency: 1957 Design&Event
Client: SKAL Izmir
CD: Halit Beyazkürk
CW: Doğukan Doğan
PM: Seval Hafızoğlu
Creative campaignconducted by Izmir SKAL for being able to realize the organization called asSKAL International Congress to be held in the year 2014 in Izmir: “box of a city”
We decided to create aspecial box and send it by international cargo to SKAL delegates that will voteall around the world rather than usual presentation technique.
The first box would explain that we started thecampaign process. Therefore, we focused on a solution with a “time, hour”theme.
Client: SKAL Izmir
CD: Halit Beyazkürk
CW: Doğukan Doğan
PM: Seval Hafızoğlu
Creative campaignconducted by Izmir SKAL for being able to realize the organization called asSKAL International Congress to be held in the year 2014 in Izmir: “box of a city”
We decided to create aspecial box and send it by international cargo to SKAL delegates that will voteall around the world rather than usual presentation technique.
The first box would explain that we started thecampaign process. Therefore, we focused on a solution with a “time, hour”theme.
IzmirSKAL and SKAL International logos were only taking place on the box sent to thedelegates.
Whenthe delegate opened the box, he/she encountered with a layer in which “wait forit” expression is written. There was a well-dimensioned sundial just on thistext.
Inthe middle of the layer, there was a turquoise triangle part and “open it”expression was written on it. When the delegate opened this part by hand, thetruncated section became perpendicular and formed the sundial. However, on theback side of the truncated section, “countdown has started” expression wastaking place.
Thus, the campaign process would be started bythe delegate. He/she would have been understood that he/she was the person todecide where the congress should be held. The reason for creating the time perception by the sundial is again thedelegates. We wanted to create an antic atmosphere by considering the averageage of the SKAL International Congress.
Sun Watch
