"Krama" is an institute of education for jewellery construction, based in Athens.
The word "Krama" in Greek, is attributed to a mineral that has been created from the combination of two or more metals, or from a metal with a non-metal; that is the assemblage of heterogeneous minerals.
Conceptually, by extension, through the logo I want to express the interesting result that occurs through the reconciliation of different materials, ideas, meanings and people's styles. The combination of which, through the appropriate collaboration-processing, can give a balanced, functional, figurative result.
Taking all of the above into account, the logo is the result of a design of the combination of two phenomenally different fonts and colors, thus creating a simple, clean and balanced result. Reinforcing the power of the logo through the contradiction of form-anti form. Giving credence to the interest through the design of the elements.
