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    The main challenge of this project was to find and create a visual style that can be used as the nation’s style and use it to brand Olympic Games… Read More
    The main challenge of this project was to find and create a visual style that can be used as the nation’s style and use it to brand Olympic Games Colombo 2024. The biggest problem that is faced with such task is that Sri Lanka being multicultural and with many influences of various cultures and not being able to distinguish a certain visual style that can be related by all the people in Sri Lanka. As a solution, this project looks into four major cultures in Sri Lanka and pick element to represent each culture and making one visual language that represents all the cultures as a whole. The Concept for this brand is Celebrating Identity where the brand values the attributes of distinctiveness, diversity and being multicultural. The visual language is based on a bespoke pattern that is made with iconic elements extracted from hinduism, buddhism, islam and christianity. The logo ideogram is a mask. The inspiration for this is the concept and the fact that the concept is about celebrating identity, a mask is chosen to show one unique aspect of a face with many expressions. Besides the ideogram of the logo the brand is used sub ideograms inspired by the logo to be used as graphic elements in emphasising the values of diversity and individuality. Colour palette is mainly inspired by the bright colours used on arts and crafts of the mentioned cultures as to symbolise them. The sports pictograms are mainly influenced by the style of Sydny 2000 Olympics and Barcelona 1992 Olympics pictograms. Pictograms are made with the shapes extracted from the ideogram to based on the brand values of individuality and diversity. Pictograms are arranged in 7 categories and are colour coded accordingly. Instead of being a singular shape the torch is used four different shapes inspired by stack of fists as Olympics brings different individualities together. Read Less
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BRAND POSITIONING
Main Visual Inspiration

As the concept is celebrating identity the visual language is inspired by based on the iconic arts and craft elements of four main religions in Sri Lanka. They are Christianity, Buddhism, Hinduism and Islam. The main reason of choosing four religions is to create a visual language that represents the whole nation.

One custom pattern is designed as a main graphic inspiration for other designs to use as a platform. This pattern also works as the grid for the logo and making other ideograms. 


THE LOGO

Ideogram: The logo ideogram is a mask. The inspiration for this is the concept. The fact that the concept is about celebrating identity, a mask is chosen to show one unique aspect of a face with many expressions. 

Secondary Ideograms

These graphic elements are used to emphasis the concept and are inspired by the ideogram. The face tracking grid helps in capturing different facial expressions and creating more unique ideograms.​​​​​​​


colour inspiration

Colour palette is mainly inspired by the bright colours used on the arts and crafts mentioned on the visual inspiration moodboard

Logo Colours

Three gradients are used on the logo to make it stand out among other ideograms



Secondary Colours

Secondary colours are mainly tints and shades of logo colours. These are used to make depth when used on patterns




SPORTS PICTOGRAMS

The pictograms are mainly influenced by the style of Sydny 2000 Olympics and Barcelona 1992 Olympics pictograms. Pictograms are made with the shapes extracted from the ideogram to based on the brand values of individuality and diversity. Pictograms are arranged in 7 categories and are colour coded accordingly39 sports




THE TORCH

The torch is inspired by brand values; individuality and diversity. Instead of being a singular shape the torch is used four different shapes inspired by stack of fists as Olympics brings different individualities together. The torch is an aluminium body single white colour design. The torch has the colour logo lockup on the face with the pattern carved to some faces. The torch is given a clean pure look with the intention of making it distinctive from other designs.



The Medal

The medal is used the monochrome logo with  different textures in making more contrast and for engraving




WAYFINDING

Pictograms: Wayfinding pictograms are made by using a grid that is inspired by the main grid. Pictogram grid is made using 22.5° angular lines. These pictograms to be used at Olympic park or any event related to Colombo 2024 Olympic Games


Olympic park 
Signage Family

The wayfinding system mainly includes 5 types of signages. Directional and information signages are used as multisided signages for moreefficiency and to have minimum amount of signages at the Olympic park. 


Thank you.