Flick Grill and Cafe is small cafe which located in the one of small city of Indonesia. Flick Gril and Cafe is going to sell beef, chicken, and coffee. The primary target market of it is women and men who aged between 20-40 years old.
The client, owner of Flick Grill and Cafe told me that she wanted the unusual concepts of logo and branding for her cafe. So she said to me that not to use some tools of grill in the logo. After sending some concepts to her, she was happy to use the concept of flame and coffee bean. In her opinion this concept is clear enough for representing her business. Before she said about that, i have shown my concept to several person and got some feedbacks to the logo. Most of them said my logo concept can communicate the grill and coffee shop.