Rise of The Leftovers (FOOD WASTE CAMPAIGN)
This campaign approach the target audience by doing a social game which involves pledges,
voluntary works and rewards for those whom has participated in this campaign.
The Design Concept are actually like those Role Playing Games which you as the warrior of the story,
creates or chose your own path to defeat the monster which has ruined the environment and causing waste. I wanted to create FEAR in the hearts of the target audience and make them aware that food waste is a big problem and is a threat to our natural environment, which is why the visuals are food that has expired or rotten being made into a monster.
