Sherpa is a brand of cannabis vape pens that commissioned me to develop a logo, slogan, and product shots. They wanted something clean and simple that also had variability in combining the logo, text, and slogan. Vape pens are unique in the sense that the placement of the logo ranges in shape and length depending on what part of the product or product packaging it is being used. The last image shows a few of the other potential logos and different variations of the final design. The logo Sherpa chose can be combined in different ways adapting to any placement whether it's required to be long and rectangular or short and boxy. It can also incorporate different color ways to represent different product flavors and is subtle in its affiliation with cannabis, which was an important goal of the client.