Water Snacks by Rayyan Water
When you feel a sudden craving for a bite to eat, are you sure you’re not actually thirsty instead? The fact is, 40% of people mistake thirst with hunger, because their signals are exactly the same. This leads to unfortunate consequences like dehydration, dizziness and, even worse, weight gain and obesity. That’s why Rayyan Water decided to make people question what their bodies are really asking for, before eating unnecessarily.
How? By creating Water Snacks, special packaging shaped like the most common snacks, but containing water. We placed our Water Snacks into a special vending machine right next to a regular one, giving people a simple choice to make. And we placed Water Snacks wherever snacks were sold. So, the next time you crave for a snack, think about it: maybe you’re not hungry, you’re thirsty.
Client Rayyan Water
Agency Y&R Dubai
Executive Creative Director Kalpesh Patankar
Art Director + Designer Fabio Tridenti
Copywriter Elisa Binda