Delivering the message, even in darkness
Our customer’s philosophy is always the main factor that determines the view of our creation. Artware accepted the challenge of designing and implementing the corporate identity of Tasos Grill foodservice company, adapting a modern approach to the design. The mainstream company logo is printed in Pantone Fluorescent colours, creating a unique visual result, even in darkness. The final product is communicated via an impressive presentation, combined with the slogan "Stay hungry", which underlines the feeling of a simple pleasure for demanding taste.
The corporate identity applied throughout the corporate material, food packaging and business cards in a total black background, which enhances the visual impression.