• Add to Collection
  • About


    A unique calligraphy-based identity for jewellery brand Damas with Penelope Cruz
by Damas

We were asked to help create the brand identity for the prestigious jewellery brand, Damas. The new range is their finest and most expensive collection and is entitled Sama. We hand-crafted both the custom Arabic calligraphy script as well as custom Latin typography to make a truly unique identity for Damas.

Sama by Damas was launched with the actress Penelope Cruz as the face of the brand at a star-studded launch in Dubai, UAE.

Agency: JWT Dubai | Designed by Archetype London

Film by CITYFILM Beirut / JWT