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Sama by Damas
Multiple Owners
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SAMA
by Damas

We were asked to help create the brand identity for the prestigious jewellery brand, Damas. The new range is their finest and most expensive collection and is entitled Sama. We hand-crafted both the custom Arabic calligraphy script as well as custom Latin typography to make a truly unique identity for Damas.

Sama by Damas was launched with the actress Penelope Cruz as the face of the brand at a star-studded launch in Dubai, UAE.

Agency: JWT Dubai | Designed by Archetype London



Calligraphy Jewellery arabic identity
Calligraphy Jewellery arabic identity
Calligraphy Jewellery arabic identity
Calligraphy Jewellery arabic identity
Calligraphy Jewellery arabic identity
Calligraphy Jewellery arabic identity
Calligraphy Jewellery arabic identity


Film by CITYFILM Beirut / JWT


Sama by Damas
55
2k
0
Published:
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Multiple Owners
Archetype Creative

    Owners

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    Archetype Creative
    London, United Kingdom
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    Ruh Al-Alam
    London, United Kingdom

    Sama by Damas

    A unique calligraphy-based identity for jewellery brand Damas with Penelope Cruz
    55
    2k
    0
    Published:

    Creative Fields

    Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives