We were asked to help create the brand identity for the prestigious jewellery brand, Damas. The new range is their finest and most expensive collection and is entitled Sama. We hand-crafted both the custom Arabic calligraphy script as well as custom Latin typography to make a truly unique identity for Damas.
Sama by Damas was launched with the actress Penelope Cruz as the face of the brand at a star-studded launch in Dubai, UAE.
Agency: JWT Dubai | Designed by Archetype London
Film by CITYFILM Beirut / JWT