We started with an immersion workshop with Red Bull’s senior management teams to clarify RBMA Radio’s positioning, benefits and values. After evaluating the workshop insights and conducting in-depth research, we crafted coherent and cohesive brand positioning, manifesto, voice, identity, design systems and a creative platform to drive the big message: You need to hear this! You can find all the music you want online, but tune into RBMA Radio to find the music you didn’t know you were looking for.
We solved four main objectives:
1. Drive awareness and traffic to RBMA Radio
2. Be flexible enough to promote shows with vastly different audiences
3. Craft cohesive out of home, print, digital, social, retail, packaging and PR messaging
4. Communicate the brand’s strong musical perspective with a sense of urgency