White Memorial Medical Center
Life Brought to you by... Campaign Branding
Life Brought to you by... Campaign Branding
White Memorial Medical Center's "Life Brought to you by..." campaign called for more than just advertising. It was a total brand refresh. Everything was re-evaluated, fonts, color, imagery, tone of voice. Every little piece to the puzzle was refined. The process started with a Brand Manifesto book, then Brand Guidelines and customized Facebook and Twitter pages soon follwed. After than, OOH banners were created with helpful life tips as part of White Memorial's way to support and sponsor your healthy lifestyle.