Marmota vs Milky's profile

NET NOW KIDS

Marmota vs Milky
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Net Now kid family vector texture concept Model Sheet frame storyboard color
CHARACTER DESIGN / CONCEPT
NET NOW KIDS

Hello folks! 
We were invited to develop the character design and visual concepts for 3 animations that are part of the launch campaign of NET NOW KIDS app. It was a pleasure to create something for a child audience and so we were very happy during the production process until the end of the project. We hope you like it and give us your feedback too! 

Net Now kid family vector texture concept Model Sheet frame storyboard color
First draft: Design test for the characters.
Net Now kid family vector texture concept Model Sheet frame storyboard color
The briefing was to design "simple and geometric" characters. So they chose those two couples above.
Net Now kid family vector texture concept Model Sheet frame storyboard color
We did some concept tests for the scenery too. One iconic and another with more details.
Net Now kid family vector texture concept Model Sheet frame storyboard color
For the characters, they liked the right fellow above. But we did some design changes to express better the kid's personality.
Net Now kid family vector texture concept Model Sheet frame storyboard color
They approved and finally we could develop the whole family and put them to interact!
Net Now kid family vector texture concept Model Sheet frame storyboard color
Net Now kid family vector texture concept Model Sheet frame storyboard color
As long as we knew they loved the results so far. But suddenly the project stopped for a while.
Net Now kid family vector texture concept Model Sheet frame storyboard color
After some time the client contacted us telling they liked the project but asked us to forget the first briefing and no longer use the "simple and geometrical" style because they wanted the characters more "gestual". So, we did more studies and redesigned the family with the concept they wanted. 
Net Now kid family vector texture concept Model Sheet frame storyboard color
Family made for the first animation of the campaign. 
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Net Now kid family vector texture concept Model Sheet frame storyboard color
Net Now kid family vector texture concept Model Sheet frame storyboard color
Frames of the "Ciranda" animation. 
Net Now kid family vector texture concept Model Sheet frame storyboard color
Storyboard made by the animation's director.
Net Now kid family vector texture concept Model Sheet frame storyboard color
Visual concepts to guide the animation crew. 
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Credits
Client: NET NOW KIDS (nowkids.com.br) | Agency: Fbiz (fbiz.com.br) | Direction: Chalas & Dani (piloto.tv)
Animation: Estúdio Udes (udes.com.br) | Artist Representation: Norte (norte.art.br) | Visuals: Marmota vs Milky



Net Now kid family vector texture concept Model Sheet frame storyboard color
Family and aliens made for the second animation of the campaign.
MvsM
Net Now kid family vector texture concept Model Sheet frame storyboard color
Net Now kid family vector texture concept Model Sheet frame storyboard color
Frames of the "Marcha Soldado" animation.
Net Now kid family vector texture concept Model Sheet frame storyboard color
Storyboard made by the animation's director.
Net Now kid family vector texture concept Model Sheet frame storyboard color
Visual concepts to guide the animation crew.
MvsM
Credits
Client: NET NOW KIDS (nowkids.com.br) | Agency: Fbiz (fbiz.com.br) | Direction: Chalas & Dani (piloto.tv)
Animation: Estúdio Udes (udes.com.br) | Artist Representation: Norte (norte.art.br) | Visuals: Marmota vs Milky


Net Now kid family vector texture concept Model Sheet frame storyboard color
Family made for the third animation of the campaign.
MvsM
Net Now kid family vector texture concept Model Sheet frame storyboard color
Net Now kid family vector texture concept Model Sheet frame storyboard color
Frames of the "Uni-Duni-Tê" animation.
Net Now kid family vector texture concept Model Sheet frame storyboard color
Storyboard made by the animation's director.
Net Now kid family vector texture concept Model Sheet frame storyboard color
Visual concepts to guide the animation crew.
MvsM
Credits
Client: NET NOW KIDS (nowkids.com.br) | Agency: Fbiz (fbiz.com.br) | Direction: Chalas & Dani (piloto.tv)
Animation: Estúdio Udes (udes.com.br) | Artist Representation: Norte (norte.art.br) | Visuals: Marmota vs Milky
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Marmota vs Milky
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MvsM
NET NOW KIDS
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Marmota vs Milky's profile

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Marmota vs Milky's profile
São Paulo, Brazil

NET NOW KIDS

We were invited to develop the character design and visual concepts for 3 animations that are part of the launch campaign of NET NOW KIDS app.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives