The Golden Symbols
Branding with relevant shapes and golden ratio.
Branding with relevant shapes and golden ratio.
This project focuses on rebranding places by creating new logos using shape that correlates with the place itself as the inspiration. the golden ratio was applied in order to perfect the logos. a form of language can be achieved and make people remember the brand more if it is made of something they are familiar with and understand.
There are 5 places of interest in this project, which are all located in Singapore. They are Esplanade, Chinatown, Arab Street, Chijmes, and Clarke Quay.
There are 5 places of interest in this project, which are all located in Singapore. They are Esplanade, Chinatown, Arab Street, Chijmes, and Clarke Quay.
The Making Process.
Posters.
Collaterals.
fonts:
envelopes:
'The Esplanade' set.
'Chinatown' set.
'Clarke Quay' set.
'Chijmes' set.
'Arab Street' set.
Patterns.
The Esplanade.
Chinatown.
Clarke Quay.
Chijmes.
Arab Street.
