OBJECTIVE: Define the essence of the brand using the digital architecture of the building.
SOLUTION: We crafted a living narrative that incorporated elegant, fantastical, and often poetic interpretations of life’s travels. The immersive experience surrounded guests during their stay, playing out on more than 500 displays embedded in and on the building.
by
Head of Creative Mark Bashore
Executive Creative Director: Anthony Vitagliano
Creative Director Chad Ashley
Creatives Elliot Lim, Todd Kumpf, Jeremy Stuart and John Roden
Writer Tony Pawela
Editor Mike Alfini
Executive Producer Jeff Brecker
Head of Production Colin Davis
Senior Producer Brian Behling
