"Celebrate" Campaign
Made for Shor-Line, an industry leader in the manufacturing of veterinary, grooming and boarding equipment.
Made for Shor-Line, an industry leader in the manufacturing of veterinary, grooming and boarding equipment.
Original Inspiration: Any “Made in America” Campaign
Client: Shor-Line is an industry leader in the manufacturing of veterinary, grooming, & boarding equipment.
Concept: Since it was Shor-Line’s 85th Anniversary, it was decided to “Celebrate” customers, products and craftsmen. With these ads we had a professional photographer come into the factory and take photos of some of the employees in the “natural” environment. We wanted to show “Made in America” without having to say it outright.
Mediums: The “Celebrate” Campaign was used as a basis in all advertisements, brochure, web design updates and sales sheets. For this campaign I worked on the print advertising, some web design updates and the sales sheets.
Photography: All photography by Dewy Chapman Photography
Client: Shor-Line is an industry leader in the manufacturing of veterinary, grooming, & boarding equipment.
Concept: Since it was Shor-Line’s 85th Anniversary, it was decided to “Celebrate” customers, products and craftsmen. With these ads we had a professional photographer come into the factory and take photos of some of the employees in the “natural” environment. We wanted to show “Made in America” without having to say it outright.
Mediums: The “Celebrate” Campaign was used as a basis in all advertisements, brochure, web design updates and sales sheets. For this campaign I worked on the print advertising, some web design updates and the sales sheets.
Photography: All photography by Dewy Chapman Photography
