Outlet Store Design Comes Of Age
Outlet stores have left dressed-down, rack-room designs of the past for a more stylish store image.
Years ago, a design comparison between high-end and outlet stores might have been billed as a debate over style vs. substance. Shoppers who sought no-frills value were given bins, barrels and rows through which to rummage. In turn, full-price shoppers expected an engaging selling environment, with flooring, fixtures and lighting to match.
As some designers are quick to admit, however, the pipe-and-hanger days of outlet retailing are over.