Creating a life style, not just a company.
We never really worried about creating a brand. MOIJ was a spinoff of a company Sven started 5 years ago. When he started MOIJ, he had a bunch of clients already and was busy as hell working on those projects. Over the past 2 years he tried a couple of times to create this brand. However he never finished it because the story, the connection with the brand, wasn't there.
Not having a great brand is one of the mistakes Sven ten Hove, CEO of MOIJ, made. So together with the team we made it one of our priorities. Telling the story right, taking you with us in our philosophy and the way we like to work and live our life.