The tagline ' Unfolding it's fashion in Japan' and by unfolding it meant revealing. So by showing just the lines, it maintained that mystery of the clothes and how they would be revealed when the store opened. We also paired the geometric outlined clothes of Ted Baker London with Japanese elements such as the Japanese waves as well as the red circle in the Japanese flag.
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Ted Baker Japan
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Ted Baker Japan

Ted Baker is continuing its plan for global growth, with new locations opening in Japan – each time taking a little bit of Britain with them. The Read More
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